5 Reasons Why Your Brand is Not Succeeding Online

E-commerce, social media marketing, SEO’s and so much more, seem like a total new language for some people. No matter how much you don’t like it, you have to get used to it because this is where marketing is headed.

If you have made the decision to take your brand online, you might not see the optimum results in the first few attempts, and this is why:
 

• Your website is not like a shop. You must sell your site, sell your brand, and stop waiting for consumers to come to you.
  
   
• You are not advertising your brand online. Use hashtags, use Facebook ad’s, Twitter, Snapchat, the possibilities are endless. The more you use these social media platforms, the wider  an audience you will reach.
  
   
• Not to sound contradictory, but you wouldn’t want to reach too much of a wide audience. What’s the point of having the largest audience with no one spending money on you? Target the consumers you know will spend money on your brand online, and advertise advertise and advertise even more to them specifically.
  
   
• Start with a very tempting offer. There is so much to see online, that if you don’t grab the consumer’s attention in the first second, you will never be able to. Pull up an offer than is really hard to resist. Let the consumer go “wow, that’s amazing!”. Pull the consumer in.
  
   
• Use keywords to increase your SEO. If you don’t know how to do it, pay someone to do it for you! Trust me, the money spent will pay off!

E-commerce, social media marketing, SEO’s, all these words seem confusing, but after following these steps, you will start getting the hang of it, and soon you’ll be an online marketing guru!

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Top Sites And Apps To Help You With Marketing in 2018

Here are my top pics on blogs and apps that have helped me run my brand successfully to this day.

SOCIAL MEDIA EXAMINER

This blog I like to call “the adventurer”, because, it shares original and complete articles, interviews with experts, opinions about the latest social media trends, and various news and information you need to make your marketing and social media strategies better.

To start consuming content straight away, you need to go straight to the tab “starting” where you’ll find a resource guide organized by categories: Facebook, LinkedIn, Twitter, Video, Instagram, Pinterest, Snapchat, Blogging, Visual Content, and Podcasting.

QUICKSPROUT

Neil Patel is the founder of this blog, he’s an expert on increasing the incomes of companies like Amazon, NBA, and HP. He publishes his articles every two or three days, and in his posts, he writes about link building, blogging, and SEO. But the best thing this blog has to offer is its guides.

I recommend the blog post “The complete guide to building your personal brand”, trust me, its genius.

TOP RANK MARKETING BLOG

Behind this blog, there is a team of marketing experts that share their talent almost every day, with their experience and knowledge in Digital Marketing, Content Marketing, Influencers, Social Media and SEO. The best way to navigate through this blog is to go directly to the tab called “more” where you’ll find all of their content perfectly classified by categories and themes.

JEFF BULLAS

Jeff Bullas is one of the top marketing and business gurus around. In his blog, he shares his knowledge about social media, blogging and social networks.

On the right sidebar you’ll see a window with his most popular posts, and on the tab “BOOK” you’ll be able to buy his e-book with all the secrets to having a successful blog.

He is also a big collaborator on some popular media sites like Forbes, The Huffington Post and The New York Times.

THE MOZ BLOG

Here is where big experts share their best advice, tools, and points of view to help you work on your SEO, Link building, Analytics and so much more to improve your skills in Digital Marketing.

Their tab “YOUMOZ” is really interesting and is created by the readers of Moz themselves.

SETH GODIN

Known as one of THE most innovative marketing pioneers, Seth Godin has written 17 books in more than 35 languages, that are also considered Best Sellers across the world. On his blog you’ll find everything related to marketing, leadership, the continuous changes of the post-industrial era, and many subjects that will help you centre your efforts in an effective way on the market these days.

SLIDESHARE

This is the social network of content and slides by excellence. It allows you to upload PowerPoint files and visualize them on the web with an attractive format, easy to read on mobile devices and to share on social media marketing consultant. It also gives you visualization statistics and people can download your material (if you authorize it) and make or receive comments. Another two things Slideshare has to offer are:

• Follow your favourite sources and references (and it lets you know when there are new publications).
• Classifying your content by categories and interests to share, including them in your blog or posting it on your LinkedIn profile.

MASHABLE

It’s an indicator for the most relevant information, viral content and trending subjects on searchers and social networks. It has an alert system that tells you when a news from your sector or your interests list starts becoming viral. Contents related happen without you having to do new searches. It’s ideal to do market studies and following what stands out the most in your social networks field.

                                              Top Apps

MAGISTO VIDEO EDITOR

This app is available for both Android and iPhone to create videos from motion recordings or pictures from your mobile gallery. You can edit this audiovisual content, add effects, text, or soundtracks with defined music style. It’s ideal to share on social media and Youtube. The premium version offers many more editing possibilities, facial recognition, and effects.

PICPLAYPOST – VIDEO COLLAGE

Available on iPhone and Android. Has the ability to compress, create and edit videos that can last for 1 minute. It offers several personalization options to create video collages and share the material on various social networks.  You can add up to 6 GIF files or videos (up to 1 minute each) for the project. You can also add music that you have saved on your device, allowing you to shorten the segment of the video or the song you want to add. It has several frames to compose your video collages, and it offers several background patterns and image rotation. The paid version allows you to create and personalize subtitles.

CANVA

When you need to be quick and don’t have much knowledge about design tools, Canva becomes essential for editing images for social networks and websites. It’s a really intuitive tool, easy to use and it offers templates with a variety of professional designs.

EASELLY

If you are interested in creating infographics to explain diverse context on social networks, this tool will allow you to do it in a very simple way.

PICKTOCHART

Being a site very similar to Canva, it has a larger amount of resources to edit images. For example, it has more title shapes, emojis, images, backgrounds and others.

ADOBE POST

An app to insert text on your pics. It’s really simple because it doesn’t have many options, but allows you to give a personal touch to your pics.

It’s different from others apps as it includes other Adobe functions and a wall where you’re able to see inspiring creations from other people. However, it’s still only available for IOS.

NUVI

Don’t know how to approach your messages on social media? With this tool for social media and community managers it would be much easier because it can see what others can’t, by making an analysis of people’s interest and comments. This helps you personalize your messages and know how to approach your social media messaging depending on the audience.

It’s a free working tool that you only have to pay for the data you want to obtain.

FIVERR

Fiverr is the world’s largest freelance services marketplace for lean entrepreneurs that want to focus on growth & create a successful business at affordable costs. You can literally find someone that will manage your social media or branding for 5 bux!

GOOGLE ANALYTICS

You can have Access to all of your reports from Google Analytics thanks to this app, with an optimized design to clearly see every function of the platform from your Tablet or smartphone. It’s a very useful app to monitor and correct your marketing campaigns anywhere. With this you can:

• Make personalize reports and predetermined segments,
• See and compare reports by number of views, acquisitions or conversions,
• Have Access to every report from the accounts you manage.

I’m sure many of you have found other blogs and apps as well that are very useful for branding, if so I would love to hear your comments and suggestions!

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How To Build An Online Reputation That Improves Your Business: The Party Theory

How many times have you heard this?

    “This salon has almost 5 stars on google. And it also has great prices!”
    “This hotel has a 9/10, PERFECT!”
    “Be careful, this pizza place only has 3 reviews”

DJ-snyder-review-blog-1Yes, but these are some of the reactions that your potential clients have when they find your business in the digital world.

These reactions, provoked by the opinion of your clients, are the ones that define your reputation, meaning, the good or bad.

And we all know that at some point you may have thought something like: “well they don’t even know how I prepare my product”, but whether you like it or not, your business depends on the opinion of your customers.

To help you understand this a little bit more, think of your social media as a new suggestion box, where good or bad comments are going to be in full view of everyone.

Now, what can you do to improve your online reputation? Well it’s really very simple: Every brand, product or service has a visible and an invisible part. The visible part is the one your customer can touch, feel or see, the invisible part is the one made by the values of your brand, ethics, and reputation.

To make it even more simple to understand, I’m going to ask you to think of a party, or more simply put THE PARTY THEORY:

Imagine that you’ve been selected as the party planner of a really important party, something like your daughter’s sweet 16, but in this case, your daughter is going to be your brand or company. The visible part mentioned above, is going to be the party itself, the place you’ve chosen for your guests to enjoy, the food they are going to taste, the drinks you are offering and even the music they are going to dance to, in a nutshell, the result of all of your hard work and planning.

However, the invisible part, that one that no one sees, or feels or touches, is the work itself, the planning part, and this is where you need to prove all of your potentials, for the party example, it is what you do or are willing to do for your party to be a success.

The first thing you need to establish is your budget, because you can’t expend more than what you have, for your brand, this will be the budget you have to invest in advertising campaigns, social media management, design, blogs, and something extremely important, how much TIME do you have to invest on it.

After that, you have to define the place you are going to have the party at, which for your company will be the media and tools you’ll use to release the benefits of your product or service, and how or where they can locate you.

Your guest list for the party will be none other than what you’ve previously done to be able to have a contact list, clients, and potential customers to whom you will send your messages (ie. building a sales lead marketing strategy via click funnel, lead pages, or MailChimp).

Now that you have a budget, a venue and a guest list, here comes the best part, now you have to choose and decide the amount and quality of the drinks and food your guests are going to enjoy, meaning, the quality your company has to offer through your services and products or the added value every customer can enjoy. Something like, “With the purchase of this product, you can get a free year of…”.

And, what does the music has to do with all of these? Easy, can you imagine a party at a great venue, with amazing food and drinks, but with bad music and terrible decorations? Your guests are not going to enjoy this party very much, will they? Now, can you imagine an advertising campaign with a poor-quality design or with a soundtrack that doesn’t seem to fit what you are offering? That would be wasted money, right? This is why it is so important that the images and soundtrack you’re going to use, are in charge of a professional.

But this doesn’t end here. You might feel like you’ve thrown the greatest party of all time, kind of like a “Project X” party, right? But wait, and we don’t want to disappoint you, even though you feel you’ve done your best, there are always going to be people that did not like what you have offered to them.

This is where one of the most important tools when it comes to building your online reputation enters: “Give quick and professional responses to critics” because you’ll need to manage this properly.  If you consider that what you are seeing or reading is not true, contact that person directly or group of people so those critics are addressed promptly. Now, if these comments are true or have a justification, you need to respond to that quickly, but take those comments into careful consideration. This is very valuable feedback and can be very positive if you apply it while building your online brand.

Content Source: – How To Build An Online Reputation That Improves Your Business: The Party Theory