4 Reasons Why Some Brands Get More Likes than Others

Gone are the days where you would send a personal message to someone. Nowadays, all you need is a “like” to show your interest in the brand or company, but what happens if you’re not getting as many of those “likes” as you hoped for? We are social media marketing company which provide you all this social stuff (i.e likes, followers, posts) to grow your business on social media.

Here are 4 reasons why your brand might not be getting as many likes as others:

If you don’t like them, then why should they? Many brands communicate with other brands, other people, liking and commenting on their posts. If you’re not doing this, chances are, others wouldn’t like or comment back either because you have not formed that bond with them.

Be current, be up to date. Other brands keep up with the latest trends, even if it does mean losing a little bit of the essence of the brand. Keeping up with what’s “hot” and the latest trends keep you up to date. No one likes to see brands that are old news.

They all want a good story. Create a story to your brand. How was it created? How did it get here? Consumers like to know where the brand is from and what’s behind it. You will notice the brands with a stronger background get more likes because the consumers feel like they know the brand.

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5 Reasons Why Your Brand is Not Succeeding Online

E-commerce, social media marketing, SEO’s and so much more, seem like a total new language for some people. No matter how much you don’t like it, you have to get used to it because this is where marketing is headed.

If you have made the decision to take your brand online, you might not see the optimum results in the first few attempts, and this is why:
 

• Your website is not like a shop. You must sell your site, sell your brand, and stop waiting for consumers to come to you.
  
   
• You are not advertising your brand online. Use hashtags, use Facebook ad’s, Twitter, Snapchat, the possibilities are endless. The more you use these social media platforms, the wider  an audience you will reach.
  
   
• Not to sound contradictory, but you wouldn’t want to reach too much of a wide audience. What’s the point of having the largest audience with no one spending money on you? Target the consumers you know will spend money on your brand online, and advertise advertise and advertise even more to them specifically.
  
   
• Start with a very tempting offer. There is so much to see online, that if you don’t grab the consumer’s attention in the first second, you will never be able to. Pull up an offer than is really hard to resist. Let the consumer go “wow, that’s amazing!”. Pull the consumer in.
  
   
• Use keywords to increase your SEO. If you don’t know how to do it, pay someone to do it for you! Trust me, the money spent will pay off!

E-commerce, social media marketing, SEO’s, all these words seem confusing, but after following these steps, you will start getting the hang of it, and soon you’ll be an online marketing guru!

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Top Sites And Apps To Help You With Marketing in 2018

Here are my top pics on blogs and apps that have helped me run my brand successfully to this day.

SOCIAL MEDIA EXAMINER

This blog I like to call “the adventurer”, because, it shares original and complete articles, interviews with experts, opinions about the latest social media trends, and various news and information you need to make your marketing and social media strategies better.

To start consuming content straight away, you need to go straight to the tab “starting” where you’ll find a resource guide organized by categories: Facebook, LinkedIn, Twitter, Video, Instagram, Pinterest, Snapchat, Blogging, Visual Content, and Podcasting.

QUICKSPROUT

Neil Patel is the founder of this blog, he’s an expert on increasing the incomes of companies like Amazon, NBA, and HP. He publishes his articles every two or three days, and in his posts, he writes about link building, blogging, and SEO. But the best thing this blog has to offer is its guides.

I recommend the blog post “The complete guide to building your personal brand”, trust me, its genius.

TOP RANK MARKETING BLOG

Behind this blog, there is a team of marketing experts that share their talent almost every day, with their experience and knowledge in Digital Marketing, Content Marketing, Influencers, Social Media and SEO. The best way to navigate through this blog is to go directly to the tab called “more” where you’ll find all of their content perfectly classified by categories and themes.

JEFF BULLAS

Jeff Bullas is one of the top marketing and business gurus around. In his blog, he shares his knowledge about social media, blogging and social networks.

On the right sidebar you’ll see a window with his most popular posts, and on the tab “BOOK” you’ll be able to buy his e-book with all the secrets to having a successful blog.

He is also a big collaborator on some popular media sites like Forbes, The Huffington Post and The New York Times.

THE MOZ BLOG

Here is where big experts share their best advice, tools, and points of view to help you work on your SEO, Link building, Analytics and so much more to improve your skills in Digital Marketing.

Their tab “YOUMOZ” is really interesting and is created by the readers of Moz themselves.

SETH GODIN

Known as one of THE most innovative marketing pioneers, Seth Godin has written 17 books in more than 35 languages, that are also considered Best Sellers across the world. On his blog you’ll find everything related to marketing, leadership, the continuous changes of the post-industrial era, and many subjects that will help you centre your efforts in an effective way on the market these days.

SLIDESHARE

This is the social network of content and slides by excellence. It allows you to upload PowerPoint files and visualize them on the web with an attractive format, easy to read on mobile devices and to share on social media marketing consultant. It also gives you visualization statistics and people can download your material (if you authorize it) and make or receive comments. Another two things Slideshare has to offer are:

• Follow your favourite sources and references (and it lets you know when there are new publications).
• Classifying your content by categories and interests to share, including them in your blog or posting it on your LinkedIn profile.

MASHABLE

It’s an indicator for the most relevant information, viral content and trending subjects on searchers and social networks. It has an alert system that tells you when a news from your sector or your interests list starts becoming viral. Contents related happen without you having to do new searches. It’s ideal to do market studies and following what stands out the most in your social networks field.

                                              Top Apps

MAGISTO VIDEO EDITOR

This app is available for both Android and iPhone to create videos from motion recordings or pictures from your mobile gallery. You can edit this audiovisual content, add effects, text, or soundtracks with defined music style. It’s ideal to share on social media and Youtube. The premium version offers many more editing possibilities, facial recognition, and effects.

PICPLAYPOST – VIDEO COLLAGE

Available on iPhone and Android. Has the ability to compress, create and edit videos that can last for 1 minute. It offers several personalization options to create video collages and share the material on various social networks.  You can add up to 6 GIF files or videos (up to 1 minute each) for the project. You can also add music that you have saved on your device, allowing you to shorten the segment of the video or the song you want to add. It has several frames to compose your video collages, and it offers several background patterns and image rotation. The paid version allows you to create and personalize subtitles.

CANVA

When you need to be quick and don’t have much knowledge about design tools, Canva becomes essential for editing images for social networks and websites. It’s a really intuitive tool, easy to use and it offers templates with a variety of professional designs.

EASELLY

If you are interested in creating infographics to explain diverse context on social networks, this tool will allow you to do it in a very simple way.

PICKTOCHART

Being a site very similar to Canva, it has a larger amount of resources to edit images. For example, it has more title shapes, emojis, images, backgrounds and others.

ADOBE POST

An app to insert text on your pics. It’s really simple because it doesn’t have many options, but allows you to give a personal touch to your pics.

It’s different from others apps as it includes other Adobe functions and a wall where you’re able to see inspiring creations from other people. However, it’s still only available for IOS.

NUVI

Don’t know how to approach your messages on social media? With this tool for social media and community managers it would be much easier because it can see what others can’t, by making an analysis of people’s interest and comments. This helps you personalize your messages and know how to approach your social media messaging depending on the audience.

It’s a free working tool that you only have to pay for the data you want to obtain.

FIVERR

Fiverr is the world’s largest freelance services marketplace for lean entrepreneurs that want to focus on growth & create a successful business at affordable costs. You can literally find someone that will manage your social media or branding for 5 bux!

GOOGLE ANALYTICS

You can have Access to all of your reports from Google Analytics thanks to this app, with an optimized design to clearly see every function of the platform from your Tablet or smartphone. It’s a very useful app to monitor and correct your marketing campaigns anywhere. With this you can:

• Make personalize reports and predetermined segments,
• See and compare reports by number of views, acquisitions or conversions,
• Have Access to every report from the accounts you manage.

I’m sure many of you have found other blogs and apps as well that are very useful for branding, if so I would love to hear your comments and suggestions!

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6 Questions to ask Before Hiring a Social Media Marketing Company for your Business

When we use the phrases like: “you know what they say…” or “If they say, then thumbs-up.” THEY here refer to the elderly people who are experienced and have gained maturity and all the qualities that are required by a person to be successful. However, patience is one of them. If you are patient, then you can achieve any standard and same is with hiring a social media consultant. The following questions will help you assess where a social media marketing company stands:

1. How much experience do you have in this field?

Every company demands experience because an experience is what polishes a person and a company as well. So, the first question you need to ask a company is years of experience they have in this field. Over a period of time, everyone faces tricky, tough and tumbling situations, but the best part how to successfully get over it with desired results. If a company is experienced, it will be able to handle all kinds of tricky situations with ease.

2. Can you show me some of your case studies?

If you don’t mind, will you pls show us some of your case studies of the clients that you have worked with? This will show how smartly they work and what kind of clients they have. Working with clients could be an experience in itself if he is strict and will not go easy at any cost.

3. Do you outsource any of your services?

Many times companies do not answer this question honestly. However, with Sonya Gill, it won’t happen. We are honest with our clients because they mean everything to us.

4. How much and on what platform will you communicate with me?

The communication is very necessary because social media consultant needs to understand the requirement of clients. Also, there is a possibility of a client wanting to do something different than their competitors. Many times, the creativity of consultant is welcomed, many times it isn’t. Thus, communication is vital.

5. What social media networks, do you believe will bring us the most success?

It is said that Facebook and Twitter are the best and successful platforms for business, but it could prove wrong for your company. Every company is different and a consultant must study the details of the company to understand what platform could be best for online growth. If they could answer you with a perfect explanation, then hire them immediately.

6. How often will I receive reports? Can you give me an example of a report that you’ve sent to another client?

It is necessary that your consultant provides you reports regularly. The regular report could give you an idea of the progress and growth. For a proof, you could ask social media marketing Companies to show you the previous reports of their client.

If the company refuses to answer even one question, you can rethink about your decision. After all, our success lies in our hands only.

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4 Myths about Social Media Marketing...Deteriorating your Online Presence

Social media marketing is not just summation of Facebook or Twitter or LinkedIn, it is much more than that. People, more like businessman, who want to save money often, have a mindset of creating facebook page for business which will grow the number of users. This is not true. Just creating a facebook page will not make you popular. One needs to hire a social media consultant to make online presence strong.

Below listed are the myths related to social media management:

1. Once an FB page created, work done. As I mentioned above creating an FB page is not enough, one needs to plan a proper process to make online market reputation strong and popular. It is not just a one-time thing, it is ongoing process.
2. Random website creation – thumbs down. A good website does half the work. When a person lands on website, he should be able to seek all the answers he is looking for. A good website gives sense of security to the person regarding the company.
3. Do not ignore apps. When the generation of kids having IPhone has arrived, do invest on apps. The apps representing company will attract more users and will be helpful for existing ones. These apps save time to meet in-person and will do half the work itself.
4. Do not just rely on one platform. When you hire a Social Media Consulting Services provider in Vancouver and Toronto, they will make local presence strong and then focus on global presence. This will initially attract local people, making them aware about their products and services and then will target the global audience.

In the country like Canada, where the second language is French, one does not get online popularity just by a facebook page. It is very difficult to find Social Media Marketing Company in Toronto and Vancouver, the popular cities of Canada. But to end your worry, Sonya Gill is here. She is a Social Media Marketing Expert of Toronto and Vancouver, providing all the services that are necessary for a strong online presence. For any kind of social media, service remember Sonya Gill.

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