4 Reasons Why Some Brands Get More Likes than Others

Gone are the days where you would send a personal message to someone. Nowadays, all you need is a “like” to show your interest in the brand or company, but what happens if you’re not getting as many of those “likes” as you hoped for? We are social media marketing company which provide you all this social stuff (i.e likes, followers, posts) to grow your business on social media.

Here are 4 reasons why your brand might not be getting as many likes as others:

If you don’t like them, then why should they? Many brands communicate with other brands, other people, liking and commenting on their posts. If you’re not doing this, chances are, others wouldn’t like or comment back either because you have not formed that bond with them.

Be current, be up to date. Other brands keep up with the latest trends, even if it does mean losing a little bit of the essence of the brand. Keeping up with what’s “hot” and the latest trends keep you up to date. No one likes to see brands that are old news.

They all want a good story. Create a story to your brand. How was it created? How did it get here? Consumers like to know where the brand is from and what’s behind it. You will notice the brands with a stronger background get more likes because the consumers feel like they know the brand.

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5 Reasons Why Your Brand is Not Succeeding Online

E-commerce, social media marketing, SEO’s and so much more, seem like a total new language for some people. No matter how much you don’t like it, you have to get used to it because this is where marketing is headed.

If you have made the decision to take your brand online, you might not see the optimum results in the first few attempts, and this is why:
 

• Your website is not like a shop. You must sell your site, sell your brand, and stop waiting for consumers to come to you.
  
   
• You are not advertising your brand online. Use hashtags, use Facebook ad’s, Twitter, Snapchat, the possibilities are endless. The more you use these social media platforms, the wider  an audience you will reach.
  
   
• Not to sound contradictory, but you wouldn’t want to reach too much of a wide audience. What’s the point of having the largest audience with no one spending money on you? Target the consumers you know will spend money on your brand online, and advertise advertise and advertise even more to them specifically.
  
   
• Start with a very tempting offer. There is so much to see online, that if you don’t grab the consumer’s attention in the first second, you will never be able to. Pull up an offer than is really hard to resist. Let the consumer go “wow, that’s amazing!”. Pull the consumer in.
  
   
• Use keywords to increase your SEO. If you don’t know how to do it, pay someone to do it for you! Trust me, the money spent will pay off!

E-commerce, social media marketing, SEO’s, all these words seem confusing, but after following these steps, you will start getting the hang of it, and soon you’ll be an online marketing guru!

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Top Sites And Apps To Help You With Marketing in 2018

Here are my top pics on blogs and apps that have helped me run my brand successfully to this day.

SOCIAL MEDIA EXAMINER

This blog I like to call “the adventurer”, because, it shares original and complete articles, interviews with experts, opinions about the latest social media trends, and various news and information you need to make your marketing and social media strategies better.

To start consuming content straight away, you need to go straight to the tab “starting” where you’ll find a resource guide organized by categories: Facebook, LinkedIn, Twitter, Video, Instagram, Pinterest, Snapchat, Blogging, Visual Content, and Podcasting.

QUICKSPROUT

Neil Patel is the founder of this blog, he’s an expert on increasing the incomes of companies like Amazon, NBA, and HP. He publishes his articles every two or three days, and in his posts, he writes about link building, blogging, and SEO. But the best thing this blog has to offer is its guides.

I recommend the blog post “The complete guide to building your personal brand”, trust me, its genius.

TOP RANK MARKETING BLOG

Behind this blog, there is a team of marketing experts that share their talent almost every day, with their experience and knowledge in Digital Marketing, Content Marketing, Influencers, Social Media and SEO. The best way to navigate through this blog is to go directly to the tab called “more” where you’ll find all of their content perfectly classified by categories and themes.

JEFF BULLAS

Jeff Bullas is one of the top marketing and business gurus around. In his blog, he shares his knowledge about social media, blogging and social networks.

On the right sidebar you’ll see a window with his most popular posts, and on the tab “BOOK” you’ll be able to buy his e-book with all the secrets to having a successful blog.

He is also a big collaborator on some popular media sites like Forbes, The Huffington Post and The New York Times.

THE MOZ BLOG

Here is where big experts share their best advice, tools, and points of view to help you work on your SEO, Link building, Analytics and so much more to improve your skills in Digital Marketing.

Their tab “YOUMOZ” is really interesting and is created by the readers of Moz themselves.

SETH GODIN

Known as one of THE most innovative marketing pioneers, Seth Godin has written 17 books in more than 35 languages, that are also considered Best Sellers across the world. On his blog you’ll find everything related to marketing, leadership, the continuous changes of the post-industrial era, and many subjects that will help you centre your efforts in an effective way on the market these days.

SLIDESHARE

This is the social network of content and slides by excellence. It allows you to upload PowerPoint files and visualize them on the web with an attractive format, easy to read on mobile devices and to share on social media marketing consultant. It also gives you visualization statistics and people can download your material (if you authorize it) and make or receive comments. Another two things Slideshare has to offer are:

• Follow your favourite sources and references (and it lets you know when there are new publications).
• Classifying your content by categories and interests to share, including them in your blog or posting it on your LinkedIn profile.

MASHABLE

It’s an indicator for the most relevant information, viral content and trending subjects on searchers and social networks. It has an alert system that tells you when a news from your sector or your interests list starts becoming viral. Contents related happen without you having to do new searches. It’s ideal to do market studies and following what stands out the most in your social networks field.

                                              Top Apps

MAGISTO VIDEO EDITOR

This app is available for both Android and iPhone to create videos from motion recordings or pictures from your mobile gallery. You can edit this audiovisual content, add effects, text, or soundtracks with defined music style. It’s ideal to share on social media and Youtube. The premium version offers many more editing possibilities, facial recognition, and effects.

PICPLAYPOST – VIDEO COLLAGE

Available on iPhone and Android. Has the ability to compress, create and edit videos that can last for 1 minute. It offers several personalization options to create video collages and share the material on various social networks.  You can add up to 6 GIF files or videos (up to 1 minute each) for the project. You can also add music that you have saved on your device, allowing you to shorten the segment of the video or the song you want to add. It has several frames to compose your video collages, and it offers several background patterns and image rotation. The paid version allows you to create and personalize subtitles.

CANVA

When you need to be quick and don’t have much knowledge about design tools, Canva becomes essential for editing images for social networks and websites. It’s a really intuitive tool, easy to use and it offers templates with a variety of professional designs.

EASELLY

If you are interested in creating infographics to explain diverse context on social networks, this tool will allow you to do it in a very simple way.

PICKTOCHART

Being a site very similar to Canva, it has a larger amount of resources to edit images. For example, it has more title shapes, emojis, images, backgrounds and others.

ADOBE POST

An app to insert text on your pics. It’s really simple because it doesn’t have many options, but allows you to give a personal touch to your pics.

It’s different from others apps as it includes other Adobe functions and a wall where you’re able to see inspiring creations from other people. However, it’s still only available for IOS.

NUVI

Don’t know how to approach your messages on social media? With this tool for social media and community managers it would be much easier because it can see what others can’t, by making an analysis of people’s interest and comments. This helps you personalize your messages and know how to approach your social media messaging depending on the audience.

It’s a free working tool that you only have to pay for the data you want to obtain.

FIVERR

Fiverr is the world’s largest freelance services marketplace for lean entrepreneurs that want to focus on growth & create a successful business at affordable costs. You can literally find someone that will manage your social media or branding for 5 bux!

GOOGLE ANALYTICS

You can have Access to all of your reports from Google Analytics thanks to this app, with an optimized design to clearly see every function of the platform from your Tablet or smartphone. It’s a very useful app to monitor and correct your marketing campaigns anywhere. With this you can:

• Make personalize reports and predetermined segments,
• See and compare reports by number of views, acquisitions or conversions,
• Have Access to every report from the accounts you manage.

I’m sure many of you have found other blogs and apps as well that are very useful for branding, if so I would love to hear your comments and suggestions!

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Rebranding Your Business: 5 Things You Should Know

So you need to “REBRAND”? Don’t worry, this is normal.

Especially in today’s day and age, a business can’t remain the same. Times are changing quickly, technology is making advances at an impressive speed and the needs of our customers evolve according to the evolution of time.

This is why a rebranding process in your company might be necessary at some point. Although let’s be honest, a rebranding process is not something easy to do, and it takes time. However, despite all the difficulties that might appear, it is worth it because the results can be amazing. And what better example than the story of Steve Jobs. SO, LOSE THE FEAR!

If you are ever faced with any of the situations that are described below, my suggestion would be to sit down and seriously consider doing a little rebranding.

• WHEN SOMEONE ASKS YOU WHAT YOU DO FOR LIVING, DO YOU CHANGE THE SUBJECT BECAUSE OF EMBARRASSMENT?

The last thing you should feel about your business is shame, embarrassment or insecurity. It’s your creation, something that has kept you awake for many nights and you’ve worked your butt off to build. But now, your business has changed, or, you have changed in comparison to when you first opened up your company. Or it might just be that the times have changed and your business is stuck in the past. Whatever it is, it is time to rethink your strategy, ask yourself if the audience you are pointing at is the ideal customer, and if not, change what needs to be changed.

• EVERY TIME YOU OPEN YOUR WEBPAGE, THERE IS SOMETHING YOU DON’T QUITE LIKE

If every time you visit the website of your business you feel that awkwardness telling you that you don’t like anything you see in there, this is another sign that you need to take into consideration.

It might be that at a subconscious level your mind is letting you know that this website doesn’t represent you anymore, or that it has become obsolete, and that you’re falling in love with other pages a lot quicker than you do with your own.

Pay attention to this sign, get to work and make the changes you think you need to do. Think about if there are only changes on the web, or if you desperately need to change your whole branding strategy.

• DO YOU FEEL THE NAME OF YOUR BRAND IS OLD?

Working your brand under a proper name, with authenticity and transparency, will help you connect at a much deeper level with your clients. And don’t be afraid to do it. If you decide to change the name of your company, simply take care of letting your followers, subscribers, readers, and clients know. Do it with a strong message so no one misses out on the change.

• WHEN LOOKING AT YOUR COMPETITION, DO YOU FEEL ENVY?

This is a really clear sign that is desperately telling you that you need to rebrand, giving the fact that what you should feel when observing your competition, is admiration, respect, and inspiration. If you feel envy, then you are not seeing this from the right perspective. Maybe this person has a lot more time than you on the market and that is why they are at a much more advanced stage.

If you see your competition has renewed their image with the help of a designer, instead of thinking that you can do it all by yourself, take the idea of delegating the design of your brand to a professional. There are tons of different sites out there like Fiverr and Upwork where you can get someone to assist you in your new vision.

• DO YOU FEEL YOU ARE NOT CONNECTING WITH YOUR TARGET?

You need to define who your ideal customer is and rebrand your image and communication to reach them and connecting with who you really want to connect to.

• DO YOU SEE NO COHERENCE BETWEEN YOUR SPEECH AND YOUR IMAGE?

This is a clear sign that your image hasn’t grown at the same speed as you as a person. If you see that your tone, speech, your messages and your calls to action are not generating the same positive responses or any kind of responses as it used to, then you need to seriously think about rebranding.

Content Source: Rebranding Your Business: 5 Things You Should Know

How To Build An Online Reputation That Improves Your Business: The Party Theory

How many times have you heard this?

    “This salon has almost 5 stars on google. And it also has great prices!”
    “This hotel has a 9/10, PERFECT!”
    “Be careful, this pizza place only has 3 reviews”

DJ-snyder-review-blog-1Yes, but these are some of the reactions that your potential clients have when they find your business in the digital world.

These reactions, provoked by the opinion of your clients, are the ones that define your reputation, meaning, the good or bad.

And we all know that at some point you may have thought something like: “well they don’t even know how I prepare my product”, but whether you like it or not, your business depends on the opinion of your customers.

To help you understand this a little bit more, think of your social media as a new suggestion box, where good or bad comments are going to be in full view of everyone.

Now, what can you do to improve your online reputation? Well it’s really very simple: Every brand, product or service has a visible and an invisible part. The visible part is the one your customer can touch, feel or see, the invisible part is the one made by the values of your brand, ethics, and reputation.

To make it even more simple to understand, I’m going to ask you to think of a party, or more simply put THE PARTY THEORY:

Imagine that you’ve been selected as the party planner of a really important party, something like your daughter’s sweet 16, but in this case, your daughter is going to be your brand or company. The visible part mentioned above, is going to be the party itself, the place you’ve chosen for your guests to enjoy, the food they are going to taste, the drinks you are offering and even the music they are going to dance to, in a nutshell, the result of all of your hard work and planning.

However, the invisible part, that one that no one sees, or feels or touches, is the work itself, the planning part, and this is where you need to prove all of your potentials, for the party example, it is what you do or are willing to do for your party to be a success.

The first thing you need to establish is your budget, because you can’t expend more than what you have, for your brand, this will be the budget you have to invest in advertising campaigns, social media management, design, blogs, and something extremely important, how much TIME do you have to invest on it.

After that, you have to define the place you are going to have the party at, which for your company will be the media and tools you’ll use to release the benefits of your product or service, and how or where they can locate you.

Your guest list for the party will be none other than what you’ve previously done to be able to have a contact list, clients, and potential customers to whom you will send your messages (ie. building a sales lead marketing strategy via click funnel, lead pages, or MailChimp).

Now that you have a budget, a venue and a guest list, here comes the best part, now you have to choose and decide the amount and quality of the drinks and food your guests are going to enjoy, meaning, the quality your company has to offer through your services and products or the added value every customer can enjoy. Something like, “With the purchase of this product, you can get a free year of…”.

And, what does the music has to do with all of these? Easy, can you imagine a party at a great venue, with amazing food and drinks, but with bad music and terrible decorations? Your guests are not going to enjoy this party very much, will they? Now, can you imagine an advertising campaign with a poor-quality design or with a soundtrack that doesn’t seem to fit what you are offering? That would be wasted money, right? This is why it is so important that the images and soundtrack you’re going to use, are in charge of a professional.

But this doesn’t end here. You might feel like you’ve thrown the greatest party of all time, kind of like a “Project X” party, right? But wait, and we don’t want to disappoint you, even though you feel you’ve done your best, there are always going to be people that did not like what you have offered to them.

This is where one of the most important tools when it comes to building your online reputation enters: “Give quick and professional responses to critics” because you’ll need to manage this properly.  If you consider that what you are seeing or reading is not true, contact that person directly or group of people so those critics are addressed promptly. Now, if these comments are true or have a justification, you need to respond to that quickly, but take those comments into careful consideration. This is very valuable feedback and can be very positive if you apply it while building your online brand.

Content Source: – How To Build An Online Reputation That Improves Your Business: The Party Theory

6 Questions to ask Before Hiring a Social Media Marketing Company for your Business

When we use the phrases like: “you know what they say…” or “If they say, then thumbs-up.” THEY here refer to the elderly people who are experienced and have gained maturity and all the qualities that are required by a person to be successful. However, patience is one of them. If you are patient, then you can achieve any standard and same is with hiring a social media consultant. The following questions will help you assess where a social media marketing company stands:

1. How much experience do you have in this field?

Every company demands experience because an experience is what polishes a person and a company as well. So, the first question you need to ask a company is years of experience they have in this field. Over a period of time, everyone faces tricky, tough and tumbling situations, but the best part how to successfully get over it with desired results. If a company is experienced, it will be able to handle all kinds of tricky situations with ease.

2. Can you show me some of your case studies?

If you don’t mind, will you pls show us some of your case studies of the clients that you have worked with? This will show how smartly they work and what kind of clients they have. Working with clients could be an experience in itself if he is strict and will not go easy at any cost.

3. Do you outsource any of your services?

Many times companies do not answer this question honestly. However, with Sonya Gill, it won’t happen. We are honest with our clients because they mean everything to us.

4. How much and on what platform will you communicate with me?

The communication is very necessary because social media consultant needs to understand the requirement of clients. Also, there is a possibility of a client wanting to do something different than their competitors. Many times, the creativity of consultant is welcomed, many times it isn’t. Thus, communication is vital.

5. What social media networks, do you believe will bring us the most success?

It is said that Facebook and Twitter are the best and successful platforms for business, but it could prove wrong for your company. Every company is different and a consultant must study the details of the company to understand what platform could be best for online growth. If they could answer you with a perfect explanation, then hire them immediately.

6. How often will I receive reports? Can you give me an example of a report that you’ve sent to another client?

It is necessary that your consultant provides you reports regularly. The regular report could give you an idea of the progress and growth. For a proof, you could ask social media marketing Companies to show you the previous reports of their client.

If the company refuses to answer even one question, you can rethink about your decision. After all, our success lies in our hands only.

Content Source 6 Questions to ask Before Hiring a Social Media Marketing Company for your Business

4 Myths about Social Media Marketing...Deteriorating your Online Presence

Social media marketing is not just summation of Facebook or Twitter or LinkedIn, it is much more than that. People, more like businessman, who want to save money often, have a mindset of creating facebook page for business which will grow the number of users. This is not true. Just creating a facebook page will not make you popular. One needs to hire a social media consultant to make online presence strong.

Below listed are the myths related to social media management:

1. Once an FB page created, work done. As I mentioned above creating an FB page is not enough, one needs to plan a proper process to make online market reputation strong and popular. It is not just a one-time thing, it is ongoing process.
2. Random website creation – thumbs down. A good website does half the work. When a person lands on website, he should be able to seek all the answers he is looking for. A good website gives sense of security to the person regarding the company.
3. Do not ignore apps. When the generation of kids having IPhone has arrived, do invest on apps. The apps representing company will attract more users and will be helpful for existing ones. These apps save time to meet in-person and will do half the work itself.
4. Do not just rely on one platform. When you hire a Social Media Consulting Services provider in Vancouver and Toronto, they will make local presence strong and then focus on global presence. This will initially attract local people, making them aware about their products and services and then will target the global audience.

In the country like Canada, where the second language is French, one does not get online popularity just by a facebook page. It is very difficult to find Social Media Marketing Company in Toronto and Vancouver, the popular cities of Canada. But to end your worry, Sonya Gill is here. She is a Social Media Marketing Expert of Toronto and Vancouver, providing all the services that are necessary for a strong online presence. For any kind of social media, service remember Sonya Gill.

Content Source 4 Myths about Social Media Marketing...Deteriorating your Online Presence